Joe Johnson Equipment to celebrate grand opening tomorrow
By Wendy Soloduik

(LEFT) - Joe and Jeff Johnson, owners of Joe Johnson Equipment Inc., pose with the Harley Davidson Motorcycle that they are giving away at their grand opening this Thursday. The company, that distributes mobile municipal equipment, made the move to Innisfil from Barrie earlier this summer. Besides a ribbon cutting, Joe Johnson Equipment Inc., plans to celebrate their grand opening with a full day of seminars and tours, as well with discounts and door prizes for attendees. Photo by Wendy Soloduik

Joe Johnson Equipment Inc. (JJEI), will officially open their doors in Innisfil on Thursday in a ribbon cutting ceremony planned for 11:30.

JJEI, owned by Johnson brothers Jeff, Jamie and Joe, was started by father Joe 20 years ago. The distributor of public works "mobile municipal equipment" has recently re-located from Barrie, to be closer to the GTA, while occupying a larger space.

JJEI sells three main types of industrial machines: refuse and recycling (garbage collection), snow and ice control (road sanders) and street and sewer (sweepers and suckers).

The company has been operating from their new headquarters in Innisfil since July. Although the branch serves as the centre for administration and finance, there are six other branches across Canada to service clients.

"We view this area as a growing area," said Joe Johnson. "It is central to the 400, with great proximity to excellent staff and access to the GTA. It also gives us an edge when dealing with northern clients, who may not want to deal with 'big city' companies, but keeps us close to our customers in Toronto, just the same. Innisfil was the perfect choice."

JJEI is a company that attracts and employs many young people, with a median age of 36. Several of their employees are either from Innisfil, or plan to move to Innisfil.

"The new rec centre is a perfect draw," added Johnson. "We employee people with young families and now they can work, and play in the same area."

On Thursday, September 27, from 9 until 5, JJEI will host an education Day and Open House to coincide with their grand opening ceremonies.

Attendees will receive an additional 10% off at street sweeper parts and sweeper brooms (purchased that day), a barbecue lunch, live equipment demonstrations throughout the day, will witness the unveiling of the 'Elgin Pelican' street sweeper, and much more.

Several seminars will also be held, including topics on: road snow/ice control, road-side mower safety, accurate brine making, automated refuse collection, and many more. Many of these seminars are hands-on.

Great door prizes and the grand prize of a Harley Davidson Motorcycle will also be given away register by calling 705 733-7700 or email mhines@jjei.com.