Photo by Chris Simon Bodybuilder Scott Milne signs an autograph Saturday. Where’s the beef? It was at the Alcona Beach Health Shoppe Saturday.

International Federation of Bodybuilding and Fitness professional Scott Milne signed autographs and helped endorse Mutant Mass and Mutant Pro sports supplements at the store during the weekend.

The appearance helps promote the store and its products, says Health Shoppe owner Alistair Hunter-Gafur.

"It's important to have someone like (Milne) come in and talk about proper nutrition," he said. "He's someone who is experienced in the field."

Milne, a London, Ontario resident, has been featured in commercials, television shows and bodybuilding and fitness magazines over the last few years.

He has placed second at two National Bodybuilding Championship competitions, and third at the North American version.

He is known for his strength and massive bulk, standing six-feet, five-inches tall and weighing over 300 pounds.

"This is what hard work and perseverance can get you," said store co-owner Kimberly Hunter-Gafur, of Milne.

For more information on the store, call 431-5483 or visit www.alconabeachhealthshoppe.com.